Marketing Hub
Welcome. This is your Marketing Hub. Everything you need to get your book in front of readers, all in one place.
Think of it as a library. Dip in where you need to. Read what’s useful right now, and come back to the rest whenever the timing is right. If you’re just starting out, begin with the Foundations.
Here’s what you’ll find, in order:
Aura’s Marketing Plan Examples. Six plans for six very different books and six very different readers. They show what a real marketing plan can look like in practice. When you’re ready, Ask Aura can build one for you from scratch.
The Foundations. Four guides that explain how book marketing actually works. Once these click, everything else starts to make sense.
Building Your Base. The home you build and own: your website and your email list. Every piece of marketing you do leads back here.
Reaching Your Readers. The biggest section of the Hub. Each guide covers a different way to do it, from Amazon to social media, podcasts, and local events. Dip in wherever fits your book.
When You’re Ready. Later-stage options, for when your book has found its feet. Paid advertising, affiliate programmes, and bulk sales all live here.
Take your time. It’s not about doing everything. It’s about doing the next thing.
Aura's Marketing Plan Examples
Each example on this page begins with a specific book and a specific reader. The plan grows from that. Same method, six different shapes.
Open all six. The variety is the lesson. You’ll see how the same thinking leads to different answers when the book and the reader change.
Ask Aura can build yours. Give her your Writing Studio export and answer a few questions. She’ll produce a personalised marketing plan for your book and your reader.
An Introduction to Marketing Planning
Authority Book Marketing Plan Example - From One Van to a Business
Business Book Marketing Plan Example - Marketing Essentials for Small Business
Fiction Book Marketing Plan Example - The Welcome Committee
Hobby & Niche Book Marketing Plan Example - Grow Your Own
Memoir Book Marketing Plan Example - Quiet Miles, Unsent Postcards
Self-Help Book Marketing Plan Example - Visible Again
The Foundations
These guides are the foundations of marketing your book. They shape how you think about all of this before you begin. What book marketing actually is, how the market behaves, who your reader really is, and what your author brand does for you. Take your time with them. Everything else in the Hub builds on what you find here.
Welcome to Your Marketing Hub
What Is Book Marketing?
How the Book Market Actually Works
Who Is Your Reader?
What Is an Author Brand?
Building Your Base
These two guides are about your website and your email list, the parts of your marketing that stay yours. They’re your direct line to your reader, with no platform or algorithm in the way. Every other piece of marketing eventually lands here. And they only get stronger over time.
Your Author Website
Your Email List
Reaching Your Readers
This section is the biggest in the Hub by a long way. There are many ways to reach readers, and each guide here takes you through one of them. Amazon, social media, podcasts, communities, bookshops, partnerships, word of mouth, even your next book. Your readers are already gathered somewhere. The work is finding the few places they spend time, and showing up there well.
Amazon Marketing
Your Marketing Foundation
Social Media
Podcasts
Guest Articles
Communities
Book Clubs and Reading Groups
Networking
Local and In-Person
Content and SEO
Partnerships
Word of Mouth
Your Next Book Is Your Best Marketing Move
When You're Ready
These three guides are for the next stage. Paid advertising, an affiliate programme, and selling in bulk. They amplify what’s already working. Have a look when you’re ready.